There's no question that social media has infiltrated every facet of our lifestyle. \u00a0From\u00a0the best cycling hashtags on Instagram<\/a>\u00a0to the ubiquitous “butt shot”\u00a0of the local Sunday group ride that is posted on Facebook, we have an insatiable need to connect with others on social networking. \u00a0Cycling is no different, as evidenced by the rise of Strava, the largest cycling social media sharing site out there today. \u00a0But Strava is far more than people just sharing their rides and their achievements online: it has become the driving force behind many people's cycling experiences. \u00a0Offering almost monthly challenges and goals (often revolving around excessive mileage or vertical gain) and offering virtual rewards in the form of “badges”, Strava has become the impetus for people to train.<\/p>\n How has that success and impetus impacted us as a cycling culture? \u00a0How has it changed the way we train? And of course, the ultimate question remains: have those changes been for the better or worse? \u00a0That's what I'll explore on this edition of the Tailwind Coaching Podcast<\/a>, including topics such as:<\/p>\n <\/p>\n